A Case for Coupons

If you don’t think coupons still have a place in your retail marketing plan, consider that over half of U.S. consumers are investing over two hours per week hunting for coupons*.  Consider that this is more time spent than the average person will talk on the phone, attend church and almost as much time as they spend actually purchasing goods**.

Did you know?

  • 84% of shoppers use coupons to plan their shopping list.
  • 86% of consumers are influenced to try a new product due to a coupon.
  • 82% of consumers are likely to switch stores to take advantage of weekly specials.
  • 77% of shoppers select stores based on where they can use paper coupons.

If you want to tap into the power that a deal has over consumers, then you will need to find the best location to place your coupons.  They are available through direct mail, email, and mobile coupon websites, but the best location for a coupon remains the printed newspaper.

Newspapers are the #1 source of coupons

Newspapers account for over 80% of all coupons delivered to consumers***.

If you are looking for assistance placing your coupon anywhere across the United States, call MANSI Media.  We specialize in helping advertisers reach local communities through the newspapers that serve them each day.  With a single phone call (717-703-3030) or email (sales@MANSIMedia.com) you can discover the power of print in your target market.

Want to Read More?

“Many Grocery Shoppers Still Look at Circulars to Find Deals”, eMarketer

“Newspapers Lead Coupon Delivery and Redemption”, Pennsylvania NewsMedia Association

“Coupons & Convenience Infographic”, Valassis

* Coupons and Convenience Infographic
** Bureau of Labor and Statistics
*** 2K17 Valassis Coupon Intelligence Report

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