Banking Customers are Newspaper Readers

With any advertising campaign, it is important to choose the most effective media channel.

For banks, credit unions and other financial institutions in Pennsylvania, that channel is newspapers.  Through their print and digital outreach, newspapers reach over 80% of all financial customers in the state*.

Financial Services Users Are Newspaper Readers

The strength of newspapers outreach leaves other mediums trailing behind:

  • Radio 72%
  • Social Media 62%
  • Television 61%
  • Yellow Pages 18%

When considering your next communication to banking customers, be sure to place newspapers at the forefront of your plan.

When creating your ad for a financial service brand, either in print or online, consider including the following 5 elements:

  • Competitive Loan Rates
  • No Monthly Fees
  • Tax and Retirement Planning
  • Weekend Hours
  • Mortgage Refinancing

Need assistance placing local print or online advertising in Pennsylvania or any other state across the country?  Contact MANSI Media (717-703-3030) and our team of experts can offer a free advertising analysis.

*2015 Release 1 Nielsen Scarborough Report

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