What did you find valuable in 2018?

Throughout 2018 the team at MANSI has been working to keep our clients aware of the changing news media landscape.  With the end of the year fast approaching, we wanted to share the 3 articles that our partners found the most interesting.

9 Newspaper Advertising Terms Every Media Buyer Should Know

Key Terms for Newspaper Media BuyersNewspapers represent a staple of the advertising world.  They provide a trusted outreach vehicle to higher-income opinion-leaders within local communities, but they are not always the easiest to buy.

For new media buyers, the gap in terminology can be difficult to overcome, but this article details the nine terms that will help first-time buyers as they navigate the newspaper advertising world.

Read the entire article here.

Print Advertisers Make a Splash

Kanye, China, The Supreme Court, The Trade Desk - Four disparate entities came together in an unexpected way in September.  The celebrity, the country, the institution and the tech company; each became the subject of large-space print advertising campaigns, reaching a massive audience from Philadelphia to San Jose.  Each of these ads was used to connect with powerful, influential readers within communities across the United States.


Read the entire article here.

A Case for Coupons

Newspapers are the #1 source of couponsIf you don’t think coupons still have a place in your retail marketing plan, consider that over half of U.S. consumers are investing over two hours per week hunting for coupons*.  Consider that this is more time spent than the average person will talk on the phone, attend church and almost as much time as they spend purchasing goods**.

Did you know?

  • 84% of shoppers use coupons to plan their shopping list.
  • 86% of consumers are influenced to try a new product due to a coupon.
  • 82% of consumers are likely to switch stores to take advantage of weekly specials.
  • 77% of shoppers select stores based on where they can use paper coupons.

If you want to tap into the power that a deal has over consumers, then you will need to find the best location to place your coupons.  They are available through direct mail, email, and mobile coupon websites, but the best location for a coupon remains the printed newspaper.

Read the entire article here.

Do you need more expert advice on the world of newspaper advertising?  With one phone call (717-703-3030) or email (sales@MANSIMedia.com), you can tap into the most powerful network of newspaper buyers in the country and utilize their local knowledge gained over the past 20-years.

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