Newspaper Industry News From MANSI Media

There's no question the newspaper industry has changed more in the past few years than perhaps ever before. With the rising popularity of tablet computers and smartphones, readership habits are evolving right before our very eyes.

If you work in advertising, whether it's for an agency or as an in-house marketing pro, staying on top of the latest newspaper industry news is critical. Mergers, new platform launches and changing readership demographics can all influence your ad purchases. If you want your brand to get the exposure it deserves, you need to know what your audience is reading and how they're reading it.

MANSI Media has been closely following newspaper industry news for over 20 years. Many of our top team members come from a background in the newspaper industry, and we work closely with  publications of all sizes across the country. We can help demystify the changing media landscape so you can find the most appropriate platforms for your ad campaigns.

Whether it's ethnic or special interest publications, alternative weeklies, or regional or international outlets, our extensive network of partners connects you to media around the globe. In print or digital, MANSI Media will get your ad into the places that matter most to your customers, saving you both time and money in the process.

Below you'll find some of the latest newspaper industry news from around the internet. You can also subscribe to our newsletter to receive regular updates from our communications team, or you can check out our resources page where you'll find a comprehensive glossary of frequently used terms, helpful statistics about the industry, and a little more information about MANSI Media itself.

  • 9 Newspaper Advertising Terms Every Media Buyer Should Know

    Jul 30, 2018
    Newspapers represent a staple of the advertising world. They provide a trusted outreach vehicle to higher-income opinion-leaders within local communities, but they are not always the easiest to buy. For new media buyers, the gap in terminology can be difficult to overcome, but their are nine terms that will help first-time buyers as they navigate the newspaper advertising world.
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  • The Downside of Social Advertising

    Jul 13, 2018
    In 2005 only 5% of the US population used social media, but in a little over a decade that usage has boomed to over 69%. The rise in usage has come with an associated lift in advertising, driving $1 out of every $10 spent on advertising to a social channel (Facebook, LinkedIn, Instagram, Twitter, etc.). From major national brands to local retailers, advertisers have come in droves, but does that mean social media is the best place to spend your hard-earned marketing dollars?
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  • Meet MANSI's New Digital Media Manager

    Jun 28, 2018
    MANSI is happy to announce that Denise Gower will be taking on the role of Digital Media Manager.
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  • What is Real News?

    Jun 15, 2018
    What defines Real Journalism? While real, authentic news sources are clearly beneficial, how can an advertiser be sure that they are using these premium sources? This article lists four tips to ensure that the digital properties you are running with are delivering quality news.
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  • Targeting Generation Z

    May 31, 2018
    The habits of the American consumer continue to change. From generation to generation, advertisers and marketers need to adapt to maintain their market dominance. While the industry is still working through the changes and disruption brought about by the millennial generation, it must now start to also embrace the burgeoning force that is Generation Z.
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  • High Cost of Cable Weakens Value of Cable Advertising

    May 10, 2018
    The strengths of cable have always been its combination of great reach and targeting options through a menu of shows. But the mix of rising subscription costs, on average climbing by over 70% since 2000, and the growth of competitive video options (Netflix, Roku, Amazon Prime Video), has caused a decline in cable subscribers.
    Full story

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