Newspaper Industry News From MANSI Media

There's no question the newspaper industry has changed more in the past few years than perhaps ever before. With the rising popularity of tablet computers and smartphones, readership habits are evolving right before our very eyes.

If you work in advertising, whether it's for an agency or as an in-house marketing pro, staying on top of the latest newspaper industry news is critical. Mergers, new platform launches and changing readership demographics can all influence your ad purchases. If you want your brand to get the exposure it deserves, you need to know what your audience is reading and how they're reading it.

MANSI Media has been closely following newspaper industry news for over 20 years. Many of our top team members come from a background in the newspaper industry, and we work closely with  publications of all sizes across the country. We can help demystify the changing media landscape so you can find the most appropriate platforms for your ad campaigns.

Whether it's ethnic or special interest publications, alternative weeklies, or regional or international outlets, our extensive network of partners connects you to media around the globe. In print or digital, MANSI Media will get your ad into the places that matter most to your customers, saving you both time and money in the process.

Below you'll find some of the latest newspaper industry news from around the internet. You can also subscribe to our newsletter to receive regular updates from our communications team, or you can check out our resources page where you'll find a comprehensive glossary of frequently used terms, helpful statistics about the industry, and a little more information about MANSI Media itself.

  • Traditional Media Delivers on Brand Safety and ROI

    Oct 12, 2017
    The newspaper has long reigned supreme as the consumer source of trusted news and information, so it should come as no surprise that the digital versions of newspapers rank well as brand safe environments. A recent study from Trusted Media Brands and Advertiser Perceptions polled over 300 U.S. digital media executives on the key issues they are facing. One of the most important issues this group is dealing with is the concept of brand safety, with over 75% believing that marketing programs executed on brand-safe platforms will improve campaign ROI.
    Full story
  • New digital delivery from the Pittsburgh Post-Gazette

    Oct 05, 2017
    Over the years the industry has launched countless websites, numerous apps and a lot of PDF versions; but, these have all been part of the continuous forward movement of the industry. With the recent release of the NewsSlide product from the Pittsburgh Post-Gazette, we are seeing another step in the path of print to digital translation.
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  • Innovation in print advertising

    Sep 28, 2017
    L.L. Bean's experiment in print and other innovative print advertising ideas.
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  • Are people willing to pay for news content online?

    Sep 22, 2017
    A recent study has shown readers are willing to pay for online news content. If consumers value this content, then advertisers should as well.
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  • The news media industry continues to find ways to grow.

    Sep 13, 2017
    The news media industry continues to grow through the use of digital advertising, circulation income and other non-traditional means.
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  • TRONC Purchases The New York Daily News

    Sep 07, 2017
    Tronc, Inc., publisher of The LA Times and Chicago Tribune, is taking over the New York Daily News. This gives Tronc newspapers in the nation's three largest markets, in addition to their publications in other top 50 markets such as San Diego, Baltimore, Orlando, and Hartford.
    Full story

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