Newspaper Industry News From MANSI Media

There's no question the newspaper industry has changed more in the past few years than perhaps ever before. With the rising popularity of tablet computers and smartphones, readership habits are evolving right before our very eyes.

If you work in advertising, whether it's for an agency or as an in-house marketing pro, staying on top of the latest newspaper industry news is critical. Mergers, new platform launches and changing readership demographics can all influence your ad purchases. If you want your brand to get the exposure it deserves, you need to know what your audience is reading and how they're reading it.

MANSI Media has been closely following newspaper industry news for over 20 years. Many of our top team members come from a background in the newspaper industry, and we work closely with  publications of all sizes across the country. We can help demystify the changing media landscape so you can find the most appropriate platforms for your ad campaigns.

Whether it's ethnic or special interest publications, alternative weeklies, or regional or international outlets, our extensive network of partners connects you to media around the globe. In print or digital, MANSI Media will get your ad into the places that matter most to your customers, saving you both time and money in the process.

Below you'll find some of the latest newspaper industry news from around the internet. You can also subscribe to our newsletter to receive regular updates from our communications team, or you can check out our resources page where you'll find a comprehensive glossary of frequently used terms, helpful statistics about the industry, and a little more information about MANSI Media itself.

  • Thriving Newspaper Audience

    Nov 16, 2017
    On a weekly basis, 65% of Americans read a newspaper in print or visit a newspaper’s digital property on desktop or mobile. That is a huge number of people reading news and being exposed to advertising messages every day.
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  • Distracted Viewing Habits

    Nov 09, 2017
    Television viewers are facing a constantly increasing list of distractions. From tablets, to phones to watches, the living room is becoming a very busy location for passive viewership. In a recent study from eMarketer, U.S. Simultaneous Media Users: eMarketer’s Estimates for 2017, it was revealed that an estimated 177 million U.S. users will be pulled away from the television content they are “watching” by a second screen experience. While some of these users are delving into a deeper show experience by connecting with a related online community, the majority (65%) are consuming unrelated material. The number of distracted viewers is expected to grow to 193.5 million by 2019.
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  • DTC Forum: The Value of Print Advertising

    Nov 02, 2017
    In late October, the DTC Forum on Television & Print was held in New York City. At the forum, the power of print was discussed and the News Media Alliance was on hand to offer some insights into that discussion. From their coverage MANSI has provided three important points as they relate to newspaper advertising.
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  • Growth of Family Owned Newspaper Chains

    Oct 27, 2017
    In recent history, we have seen new purchases from national companies like Gannett, Tronc and Gatehouse. These companies have been expanding their portfolios to include additional properties in new markets. But the behemoths of the industry have not been the only ones expanding into new footprints.​ With recent purchases, Adams Publishing Group, has expanded to include over 100 small dallies, weeklies and shoppers across the country.
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  • 6 truths about newspapers in Pennsylvania

    Oct 19, 2017
    Newspapers and their associated local digital properties provide a strong outlet for advertisers to reach a valuable audience. Here are six facts to keep in mind while considering your marketing and advertising strategy.
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  • Traditional Media Delivers on Brand Safety and ROI

    Oct 12, 2017
    The newspaper has long reigned supreme as the consumer source of trusted news and information, so it should come as no surprise that the digital versions of newspapers rank well as brand safe environments. A recent study from Trusted Media Brands and Advertiser Perceptions polled over 300 U.S. digital media executives on the key issues they are facing. One of the most important issues this group is dealing with is the concept of brand safety, with over 75% believing that marketing programs executed on brand-safe platforms will improve campaign ROI.
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